Kylie Jenner brings beauty brand to Ulta

Kylie Jenner is taking her beauty empire to the next level, via a new partnership with Ulta Beauty. The reality TV star and founder of Kylie Cosmetics took to Twitter recently to let her fans know that she is bringing her cult beauty brand to the mass retailer this holiday season. "This brand addition is yet another example of successful, digitally native brands valuing a brick-and-mortar partnership with Ulta Beauty to extend their reach with consumers," Ulta CEO Mary Dillon told WWD.

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