McDonald's pulls Signature Crafted burgers, doubles down on Quarter Pounders

McDonald's Corp said it would remove costlier, premium burgers from its menus in favor of its more popular Quarter Pounders, shifting its focus to simpler and quickly-served burgers. The company said its new deluxe and bacon Quarter Pounders received good feedback and it would continue to focus on such items. "It (the removal) probably has more to do about the process of cooking the burger in McDonald's than it does what the consumer is saying about the food," said Howard Penney, a managing director at Hedgeye Risk Management.

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